Most of us are pretty familiar with the term, “eCommerce” but how many of us are actually aware of what “Voice Commerce” stands for? Actually, there are not many but interestingly, most of us have been using it in one way or the other for the past some time or even years. Voice Commerce can be seen as an extension of eCommerce or in other words, the new face of eCommerce. As a matter of fact, there’s a lot of speculation going on over the concept. While some think, this is the next best thing that can happen to eCommerce, there are others, who seem to be unsure and skeptical about it. However, most of the eCommerce businesses are pretty much optimistic about the concept and some of them have already begun to experiment with it.
Did You Just Say Voice Commerce?
Voice Commerce deals with commercial transactions on commercial websites but unlike eCommerce, it emphasizes on interaction using voice recognition technology wherein the user inputs one’s voice commands over the microphone and the artificial intelligence bot process the user’s requests or orders somewhat as asking Alexa to place an order on Amazon. Also, there’s a constant emphasis laid on the development of native language recognition in AI. The concept is believed to bring about a stunning improvement in the business world. From the customers’ perspective, it’s going to be far more convenient than the click method. Also, it will help the customers save a lot of time.
The Journey So Far
It’s certainly amazing about the way Voice Commerce is continuing to find its way all the way up towards massive success all over the globe and it is pretty apparent from our increasing comfort level with chatbots, digital voice assistants like Siri, Alexa, Google Assistant, Google Home and more. In fact, if we take a look back into last year’s performance of Amazon Echo Dot Smart Home Assistant, it’s simply outstanding and it happened to be the highest selling product on Amazon Prime Day Sales.
How Far can it Help Business?
The fact that people from all over the world have already begun to use Smart Home Devices that run with voice-controlled personal assistants is a clear indication of a massive transformation in eCommerce and a major development in the field of voice recognition technology. As anticipated by many, it’s going to benefit both consumers and sellers to a very large extent. Things will get exceptionally simple and convenient for the customers that will consequently, elevate the sales and ROI for many businesses to an unimaginable extent.
However, many businesses have already begun to realize as to how powerful it can be for their growth and they have already begun to look for the ways to integrate this technology with their e-commerce websites to capitalize most of it and they have already contacted Alexa skill development companies for this work. However, some believe it’s too early for business to start experimenting with this technology as it may instead have some adverse effects on the business performance. They believe it still needs a lot of improvement.
How Is the New Face of Online Business Going to Be Like with Voice Commerce?
As voice search and voice recognition gets even better, this will certainly lead to a seamless Voice Commerce which will be characterized by detailed product information using rich and structure data. Keyword-based content could possibly get replaced by the voice-based search which is three times more likely to be local in nature. Also, there will be a lot of emphases laid on the development of NLP or Natural Language Processing technology as well as natural language conversion into textual content which is believed to bring about a huge improvement in customers’ engagement.
Machine Learning and AI have already been put to use by many leading companies like eBay to make excellent predictions as well as display the most relevant results to the customers. It’s certainly time for eCommerce retailers to work on their site searches and make it friendly enough for voice-based searches. What we are likely to see in a year time is certainly going to be an extremely powerful way of handling online customers. Of course, the customers will find it far more convenient too. Another possible change is the changes in the outlook towards website optimization for high local search results which will be comprise adding NLP or Natural Language Processing from product titles to product descriptions, voice friendly long tail keywords and adding a Q&A page with conversation based keywords.
Some Practical Examples of Voice Commerce
Try to visualize visiting a website and speaking over the microphone connected to your browser to look for the best grocery items and finally, placing an order using the microphone once again. Doesn’t it seem like some kind of a magic? It certainly won’t take much long as it usually takes as buying grocery items from a physical market for sure and as you get the items delivered, you will be too tempted to say a big “wow.”
This can hold true for booking bus tickets as well. How about booking a bus ticket either by using your voice assistant or your phone-microphone? Isn’t it an unimaginably brilliant idea? Of course, it is and you know what.. you can simply speak out the booking dates and tickets would be booked accordingly. Thereafter, using your voice again, you can complete the checkout process. Imagine, how much time you are going to save with voice commerce being integrated with e-commerce.
What we are seeing or experiencing now in the form of smart home assistants like Google Home, Amazon Echo or Apple HomePod is actually the beginning of something as huge as Voice Commerce that’s coming our way at a pretty fast speed. However, if there’s one thing for sure, it’s the fact that you can’t really afford to not be a part of this massive movement. In fact, the true power of this concept actually lies in its ability to encompass everyone in it.
Author Bio: James Grills is a technical writer with a passion for writing on emerging technologies in the areas of mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a mobile app development company in India.