Startup

How to Grow Your Startup and Increase Your Market Awareness

Every startup business owner understands how difficult it can be to grow the business and increase the overall market awareness about his or her company. Market awareness by definition is the total percentage of the targeted audience that has heard about your brand or understand what you have to offer. This can be exceptionally difficult for startups as people are unaware of the company’s existence. In such a case, establishing a strong footprint in the market becomes a truly challenging task.

Startups have to deal with an array of different problems that can actually define the success of the enterprise. Making mistakes at this stage of the business can prove to be very detrimental even if they can generate adequate profits. Simply being able to sell a product or service does not substantiate the success of the business as sometimes the demand for a product may fade away or a competitor can target the intended audience more effectively, especially if they have more capital to fund the operations of the business with. However, a startup can still establish their market awareness and grow by simply focusing on the following aspects.

Procure an Investment from a Funding Company

It is essential to procure an investment from the right source as a loan shark, or an unfair deal may ruin the growth of your business in the future. Consider contacting a renowned company such as Max Funding, as they offer different services, which include fast business loans, equity business loans, and unsecured business loans. This Australian funding company was founded in 2008 by a group of investors who strive to assist small businesses in achieving sustained growth. You could also contact other investment agencies to find out if they are interested in investing in your business as this will diversify your options, and allow you to explore different contract terms to find the best avenue.

Invest in Digital Marketing

We live in a digital era, and the most effective way you can market your brand is through digital marketing channels. These channels allow businesses to convey their message to billions of people at cost-effective rates and will enable them to engage with their clients in a much more seamless manner. Social media platforms such as Facebook will allow you to streamline your target audience, and then effectively showcase your business through ads or social media posts. Besides Facebook, Instagram, YouTube, and Snapchat have also become popular platforms where companies can interactively market their products and services.

Consider SEO Services

Studies have proven that the average consumer will run a Google search before investing in any product or service. If your website has not been optimized for search engine results, then there is a very high chance that your domain is listed very low. Most consumers would never even consider a business, which is ranked low as this affects their overall credibility. SEO services will ensure that your website shows up on the first page whenever a consumer searches for anything that has to do with your business. So make sure your site is visible on every search engine platform as this can define the success of your business by establishing a strong foothold in the market.

Owing the Road to Exponential Growth

Every business operates with a unique business model allowing it to gain profits with efficiency. Svetlana Ustinova’s business model was simple but effective. She realized how difficult it is for iPhone users to sell their product. Tapping just the right market, Svetlana launched her company by the name, “IGotOffer”. The module for this business was fairly straightforward. ‘Sell us your used Apple products”. The company was invested only in purchasing and selling these devices previously, however, it has now stepped into the area of repairs as well.

Rising to Fame

As it stands, there were quite a number of people who wanted to get rid of their Apple product. iGotOffer.com eased their trouble of going on the market and trading, and instead, allowed them to sell their product directly to their company. iGotOffer.com even paid the shipping costs if any incurred. It did not take long for the company to start making money.

iGotOffer.com bought these products and went either of the ways: it would either refurbish the set and put it back on the market for another user who wants a pre-used Apple product, or it would simply dismantle the phone and sell the parts individually. The business was also a blessing in disguise as it also kept the environment from getting polluted by e-waste. Svetlana’s company started off by dealing in Apple products, since the exponential expansion of the company, it has also started dealing in Samsung and Google products as well.

Due Recognition in place

iGotOffer.com began its operations with an income of a little over 0.2M back in 2011. Svetlana’s hard work and dedication, partnered with her lucrative business idea, led her company to become one of the marvels of the US market with a staggering 1000% increase in a mere period of three years. According to Business Insider, iGotOffer.com stood among the top 500 companies in 2017 in terms of growth. As per the 2018 rankings, the company has jumped from a position of 496 in 2017 to 369 in 2018, which goes to show the sheer dedication and drive this company has in order to succeed.

iGotOffer.com was given a rating of 9.7/10 by the Better Business Bureau (BBB) in 2013. In the year 2018, the year-on-year growth rate of this company has gone on to a jaw-dropping 1344%. Its revenues are well past the $6.1M back in 2017.

Although iGotOffer.com was founded by Svetlana Ustinova in 2010, its operations began in 2011. There is no doubt in saying that the year lost at the beginning in setting the company up was well-covered in the years to come. iGotOffer.com continues to grow at such astounding rates and aims to reach the top 100 companies in INC 5000 list of top 500 companies. It staffs a total of 13 people spread across its stores at different locations, with the headquarters situated at New York, United States. To learn more about the exquisite business module of iGotOffer.com, or to become a customer, simply visit their website: www.igotoffer.com.