2010
Vodafone Mclaren Mercedes Website
McLaren
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McLaren.com: The Race 1.0b Visit site |
The Challenge Win McLaren new fans and bring their existing fanbase closer to the team. The Solution Insight: Fans watch Formula One on TV. But what they can't see is what goes on behind the scenes and what's important to the teams right now. Bring fans closer to the team by making that visible. Idea: Designed to accompany and augment the live TV broadcast, the heart of the site is The Race 1.0b. A software app, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. Totally unique to McLaren, an exciting new addition for all fans of F1, and a platform upon which McLaren can build. Design: McLaren.com is a clear expression of what is important to McLaren right now. More compiled than designed, the site is inspired by the F1 pit wall screens that the team follows during the race. Just like McLaren's philosophy, its form is uncompromisingly derived from its function, rather than to be pleasing to the eye. Although just like the F1 car itself, we like to think it achieves both. If you are a fan you now know what they know. You now see what they see. Come along for the race. www.mclaren.com/home (Please note: The Race 1.0b is only live during F1 races.) |
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