2009
Armchair Sessions
Oakley
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Oakley Armchair Sessions Visit site |
Oakley’s casual ‘Square O’ sunglasses range have exactly the same technology that’s in their ‘Round O’ Olympic-cyclist-type-super-sporty range. Except these are casual frames, suited to more lifestyle sports (snowboarding, BMX-ing) with a more casual attitude. ‘Square O’ frames give it the full 10%. The wearers of Square O look at life from a unique perspective, comfortable in the knowledge that they could be pulling that big air or that front flip, they’re just choosing not to right now. But they probably will tomorrow. We created an Oakley property, ‘The Oakley Armchair Sessions’, and interviewed all of Oakley’s athletes from a vintage Chesterfield leather armchair. From the comfort of their Armchair, the athletes give advice about how to pull a trick - a trick that they could be doing, if they weren’t sitting down right now. Even when some of the athletes are meant to be sitting in the chair, off-duty, they’re idea of relaxing involves jumping the chair on their BMX or snowboard, or wakeboarding the chair from behind the speedboat. But for others, it’s an opportunity to look wider at sport from the comfort of the chair – cricketer Kevin Pietersen reflects on Ian Poulter’s golf shots, as well as letting us in on the secrets of his own switch hit. You can go see the Oakley Armchair Sessions on www.youtube/armchairsessions or go behind the scenes at the http://team.oakley.co.uk/blog/ |
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| Say hello |
Address Axe & Bottle Court, 70 Newcomen Street, London SE1 1YT |
Telephone 0207 407 7800 Fax 0207 681 1573 |
Email hello@work-club.com Join the club join@work-club.com |