2009
Mellow Birds
Kraft
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The Mellow Birds Website Visit site |
There’s a younger generation of consumers who don’t really like strong coffee. Once in a while, they’ll treat themselves to a (expensive) double choc frapuccino from Starbucks, but there’s no other reason for a student to have a jar of instant coffee in the house. Especially when they’ve never heard of a milder coffee brand that last advertised in 1988. But many a generation before them has ended their evening out, awkwardly stood on the doorstep, with a girl or a guy in front of them looking for a reason to ask someone upstairs for a…you know…er…a coffee. A milder way of asking someone upstairs deserves a milder coffee waiting for them on the inside. Our debut work for Kraft foods has seen us have far too much fun in a variety of media - the campaign kicked off with the film broadcast on C4 student TV in halls of residence rooms, and supported by sampling activity on campus. Euphemistic door hangers and beer mats covered the universities, whilst motion-triggered posters in the washrooms of local bars talk to students (quite literally) at the very time they’re planning how to end the night. The doorstep moment is recreated online in interactive ads, and targeted activity on Facebook and Twitter. Everything drives to www.mellowbirds.co.uk, which rather than being a brand info site is the slightly more useful Mellow Bird’s Ebay Store, where you can stock up on everything you need for when you’ve invited someone special back “for a coffee”. Selling real items on a real ebay store, Mellow Birds has everything the “romantic” student needs. Whether you fancy “making the bed” with mild bed sheets, or “plumping the pillows” with mild pillow cases, make sure you don’t miss the special introductory offer. All items are £1.89 – the cost of a jar of Mellow Bird’s – whilst stocks last. |
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| Say hello |
Address Axe & Bottle Court, 70 Newcomen Street, London SE1 1YT |
Telephone 0207 407 7800 Fax 0207 681 1573 |
Email hello@work-club.com Join the club join@work-club.com |