Work Club. We Sell More Stuff In Better Ways

When the website is in its resting state before The Race 1.0b takes over for practising, qualify and the race, McLaren.com is full of their Racing intentions.

Work Club
Bart’s Blackboard

‘Bart Simpson’ writes every blackboard gag, in order, from The Simpsons opening credits on our blackboard wall.

PizzaExpress
Leggera

So, do you compromise on taste, forget about watching your weight, or give up on eating out altogether? Italians don’t seem to do any of these things, and thanks to this lighter range of pizzas, now we don’t have to either. Read on to find out how to live Leggera...

McLaren
Vodafone Mclaren Mercedes Website

Vodafone McLaren Mercedes.
A team dedicated to one thing only.
The Race.

The website is an uncompromising expression of this philosophy.

Kraft
Mellow Birds “Bash the Space Bar” Games

The Mellow Birds campaign for 2010 takes the form of portable, online games. Merging that 'Do you want to come in, er, "for a coffee"?' moment with our milder, mellower chat up innuendos, The Mellow Birds "Bash the Space Bar" Games live through Facebook and across social media.

PizzaExpress
Romana

The Romana range are authentic PizzaExpress pizzas, but thinner, Roman-style. And stretching out the dough means stretching out the flavours, the ingredients, and like at any tavola in Rome, the conversation.

Nokia
Dad’s Cab Mobile App

Kids treat you like a taxi service? Now you can act like one with this GPS-enabled taximeter application on your mobile. It includes additional annoyance tolls and children-friendly payment options. Dad’s Cab – fuelled by Ovi maps.

Kraft
Carte Noire Readers

For a more seductive coffee break, Carte Noire has put handsome actors and reading together. The target audience of 30-45 year old women are all ‘sitting comfortably’ as Dominic West and Greg Wise read them classic Penguin love scenes over coffee.

Oakley
Armchair Sessions

Oakley’s casual ‘Square O’ sunglasses range have the same technology that’s in the super-sporty range. But these ones are designed for being off-duty, sitting in a big leather armchair and watching other people do the hard work.

Nokia
Comes With Music

With Nokia’s Comes With Music service, you can download as much music to your phone and computer as you want and keep it forever. Amazing, when you think about it - the facts and the fans should speak for themselves.

Kraft
Mellow Birds

The relaunch of a classic milder coffee brand to a new generation of mild drinkers sees a return to the universally awkward end of the evening doorstep moment. Do you want to come in…err…”for a coffee?”

Nokia
N85

The Nokia N85 is a small black beast of a phone that is the perfect antidote to boredom. With its games and its music, it tears up free newspapers and barks in the face of queuing.

PizzaExpress
PizzaExpress Orange Wednesdays

As the light at the end of the economic tunnel continued to fade post Christmas, PizzaExpress knew they had to give customers a helping hand to keep them eating out. The challenge was to clearly manage a promotions strategy without devaluing the brand idea (Feeding Great Conversations Since 1965).

Top Gear
TopGear.com

Top Gear have relaunched TopGear.com. Now a petrolhead doesn’t have to make do with watching an hour of the show on a Sunday night for new TopGear content. In fact, on TopGear.com it’s Top Gear all the time - much like their offices which we documented in film and released on the Top Gear YouTube channel.

PizzaExpress
PizzaExpress.com

Italian for Pizza, and everywhere in the UK since 1965. We’ve created a new site for PizzaExpress that puts the users pizza-needs undoubtedly first, and is laden with conversation, naturally, as conversation fills every PizzaExpress around the country.

Sony BMG
Dido

Dido’s back! Hurrah! We produced a TV, poster and online teaser campaign to google keywords of Dido promo films shot around the world and a site that charts the visitor’s flightpaths through the films and debuts the use of Facebook Connect.

Nokia
Royal Parks Half Marathon

What started with Nokia’s sponsorship of the Royal Parks’ Half Marathon ended up with a Kenyan athlete dressed as a ‘Nokia Woodland Rabbit’ winning the 12,000 strong race. Success never hibernates.

Nokia
N-Gage

We shot undercover for two days on London Underground with five hidden cameras and a few stooges to capture the collision of the worlds of Public Transport and Private Gameplay.

Nokia
Maps

Never get lost again. Personal navigation made approachable and human with Nokia Maps, connecting people with restaurants, training routes, and each other.

Nokia
Nokia Connectors

Unlock the magic in your phone. The Connector programme allowed Nokia to approach strangers with entertainment, enthusiasm and no discernible ulterior motive.

Plum Baby
Plum Vision

An online moving picture book that’s free, well thought through and gives something back to mums and dads.
A taste of things to come.

Nokia
Nokia Green Room

It’s better to stay with your audience 24 hours a day than half an hour a week. Chris Neadham, super-blogger and backstage fan of the ‘genre of music’ was a one-man encore.