The Mellow Birds campaign for 2010 takes the form of portable, online games. Merging that 'Do you want to come in, er, "for a coffee"?' moment with our milder, mellower chat up innuendos, The Mellow Birds "Bash the Space Bar" Games live through Facebook and across social media.

For a more seductive coffee break, Carte Noire has put handsome actors and reading together. The target audience of 30-45 year old women are all ‘sitting comfortably’ as Dominic West and Greg Wise read them classic Penguin love scenes over coffee.

The relaunch of a classic milder coffee brand to a new generation of mild drinkers sees a return to the universally awkward end of the evening doorstep moment. Do you want to come in…err…”for a coffee?”