Business

Green Business Ideas For Eco-Conscious Entrepreneurs

Nowadays, more and more business owners are looking for ways to be more eco-friendly. Whether this means opting for better cooking oil at a restaurant or developing a mobile app so you aren’t so reliant on paper notifications, there are plenty of ways to amp up your green game.

Plus, customers are responding more positively to businesses that go the extra mile. Whether you’re a West Coast startup that’s looking to reduce your carbon footprint or you’re one of many small businesses that are trying to be kinder to Mother Earth, there are business ideas that match your eco-consciousness.

Eco-Friendly Car Repair

Many mechanics and body shops have yet to make the switch to renewable fuels. From partnering with a biodiesel company in Portland, OR to researching biofuels other than gasoline and crude oil, there are ways to pioneer a greener automotive industry. You’re going to need a robust business plan as well as easy access to fuels like biodiesel but if you can get yourself sorted out, you’ll be able to service any vehicle from tour buses to sedans and more.

Green Business Ideas For Eco-Conscious Entrepreneurs

Cloud-Based Company

Many SaaS businesses are doing particularly well because they depend so heavily on cloud computing. Since electricity is renewable and doesn’t leave much of a footprint, this is a great way for entrepreneurs to get involved. Whether you’re looking into online video storage options that sync across mobile devices, or you want to partner with the best cloud storage companies as an alternative to Google Drive or Amazon Drive, incorporating cloud storage and cloud services into your business can help reduce your reliance on paper and other physical materials. The best part? All you need is an internet connection. Say goodbye to bulky hard drives and hello to cloud computing. Plenty of companies exist that offer parts of these services so you can easily find the right partnerships.

Upcycling

An upcycling business takes older pieces of furniture and decor, restores them, and repurposes them. It’s a growing trend and it’s a great way for both businesses and consumers to feel good about the products they buy and sell. If you want to take it a step further, you can connect a Google account to an email service that works with mobile platforms. That way, you can send order updates and e-receipts without relying on printed materials. If you pair this with great customer service, you stand a shot at running a high-demand business.

Green Business Ideas For Eco-Conscious Entrepreneurs

Green Franchising

Want to be an entrepreneur without having to put every piece into place by yourself? Look into any number of green businesses that offer franchising opportunities. You can find them in Maine, Oregon, and almost any state in between. It’s a great way to scratch your entrepreneurial itch without having to do all of the heavy lifting all on your own.

Green Consultant

Why not make a business out of helping other businesses and companies go green themselves? You can teach businesses how to switch to a paperless model and sync folder after folder worth of material. You can help companies find a free plan for a cloud storage service. You could even help businesses optimize video playback for their video files so they don’t have to send physical materials to a contractor. It’s an excellent way to pay it forward.

Green businesses will likely only continue to grow in popularity. Their messaging resonates heavily with consumers and the work they’re doing benefits the planet itself. Not feeling one of these business options? Thankfully, there are dozens more to choose from. Do some research on industries that could benefit from a greener touch. You’re bound to find the perfect niche for your business interests while doing something beneficial in the process.

6 Ways To Keep Your Startup On Track

Startup business owners always seem to have 1,000 different things to do. Whether it’s managing cash flow, setting up demand forecasts, or communicating with your supply chain, it can be hard to know whether or not your business is on track.

For the upcoming year, it’s important to follow some best practices to ensure all of your strategic plans are on track and your growth is proceeding smoothly.

1. Use OKR Software.

Objectives and key results (OKRs) are incredibly valuable for tracking each and every ambitious goal you’ve set at the company level. You can even set OKRs on a personal level or for your team members. The OKR process works like this: At the end of the quarter, you’ll review a balanced scorecard that details a set of key results. You’ll then review your OKRs and determine if any tweaks or adjustments need to be made. The use of OKRs can help you set business goals. OKR software is a great place to start if you’re unfamiliar with how OKRs work, the specifics of the OKR methodology and goal-setting framework, and even individual OKRs.

2. Review your Key Performance Indicators.

Unlike key results, key performance indicators are much more visible metrics. KPIs can range from how much money you’re bringing in to the increase in customer demand for certain products. If you’re not sure how to set up your key performance indicators, you can always use an online template to help you pick a few to get started. Like the OKR process, you’ll likely want to review these metrics at the end of the quarter.

3. Review Historical Data.

When you’re looking towards the future, what better place to start than the past? Even though startups won’t have a ton of data to pull from, this can still be beneficial. Historical data can show you trends, dips, and peaks in your business. It can also give you ideas on how to tweak some of your strategic plans moving forward. For instance, if you own a manufacturing company startup, review the past few quarters’ worth of sales. Can you spot any notable trends? How can previous sales influence your ongoing strategy?

4. Use Forecasting Techniques.

While historical data can be beneficial, it doesn’t work for every startup. Sometimes, you’re going to want to get an accurate forecast of your sales or business performance. One of the benefits of forecasting is it can allow you to make preemptive tweaks to certain departments or roles, like a customer service representative or product manager. A sales forecast, on the other hand, can be trickier. Usually, an accurate sales forecast operates on more of a sliding scale that shows several possible outcomes.

5. Keep Creating Content.

One of the best ways to keep your startup on track is by creating frequent, consumer-friendly content. Whether you’re writing about industry best practices or the ins and outs of machine learning or a manufacturing company, regular posting can keep you to a more defined business schedule. Plus, quality content puts a voice to your business. While it can be an ambitious goal to post multiple times a week, it can even help your SEO performance.

6. Monitor the Competition.

If you’re doing one thing and all of your competitors are doing another, there are two possible explanations: First, you might have stumbled upon a new tactic that your competition hasn’t considered. Second, you may be going about things the wrong way. While you never want to copy the competition, you should keep a close eye on them. You never know when inspiration (or red flags) might strike.

Keeping a new startup on track can be daunting, to say the least. With a few smart tools in your arsenal, however, it should be much more manageable.

How To Use Social Media To Find “Warm” Customers

There is no business if there are no customers. If you want to establish your own successful business, you must make money, and you can’t make any profit if you have no real-paying customers. But with so many businesses flourishing these days, also online, it’s challenging to find customers and retain them in the long run. The competition is fierce, and you need to take risks to attain customer satisfaction.

So what can you do? For one, you can’t just sit and wait for people to come to you. You must make an effort to find your target market and reach out to them as soon as possible. Fortunately, we are in the digital era, where almost everyone is present online. In line with that, perhaps the best place to find your potential clients online is social media sites. So, without further ado, here are a few valuable tips on how to find ‘warm’ customers using social media.

Determine the Right Social Media Platforms

There are many social media platforms to choose from, but you only need to tap on the networks that your target market usually uses. You have to make sure that your potential clients are active on those social media sites; otherwise, you might waste your time interacting with ‘dead’ leads. For example, try to find Facebook groups related to your niche or industry. You can later on target those relevant groups and pages using paid ads (as also seen in non-social advertising platforms such as Ads Supply, Google AdWords, etc.) on Facebook’s advertising platform (FB Ads).

Build a Credible Profile

Unfortunately, there are tons of scammers online these days. As a business, you’re basically “taking” money from other people in exchange for products or services, which means that your potential clients should feel that your business is legit and can be trusted. And one way to show your credibility is through your business page profile. Write a well-detailed “About Us” description, make your contact details visible, use a professional-looking photo, be consistent with all your social media profiles, and of course, stay active and interact with your followers. However, it’s highly recommended to schedule your posts so that you won’t flood your followers’ timeline.

Establish Common Ground with the Audience

Before starting a conversation with your potential clients and telling them about your business, you need to establish a common ground between you and your target market. This is one of the best ways to generate hot leads. Don’t surprise them with a sudden chat because it may give the impression that you’re scamming them. Find something in common to start a conversation. Check first if you are on the same social circle, or whether you have similar hobbies or interests. It all boils down on how well you are invested in knowing your potential clients.

Is An App Next For Your Brand?

The time you’ve had your brand around doesn’t matter at the end of the day.

What does matter is that you are doing all you can to make your brand a success on a consistent basis.

Sure, while there is a good chance you got into the business world to be your own boss; you also like to make money. A successful brand can lead to many years in the business world.

So, are there things you could be doing moving forward to make your brand more of a success?

Don’t Skimp on Technology

In looking at some of the ways you can increase your brand presence and success, has an app crossed your mind?

If the answer is yes, it would behoove you to spend some time online shopping for the right app.

Whether app development for San Francisco based companies or others, start researching.

When you end up with an app, your brand can do so many positive things.

Among the areas of focus for you:

  1. The right app – Before you even think of the ways your app will benefit your brand; make sure you have the right one. Don’t rush out and get any app for the sake of having one. Explore your options to find the right app developer best suited to help your brand grow.
  2. Put you in touch with consumers – Many consumers have cell phones. As such, it is no surprise that many businesses want to be a part of that world. By having your app downloaded on one’s phone, you have an opportunity to gain their business. This means you have a connection that can be in place 24/7.
  3. Sell to the masses – Do you have an online store? If so, you have a great opportunity to sell to the masses via your app. When consumers download your app, they can have access to your online store. Now, what is better than having the means of selling to the public 24/7? Make sure your store is easy to access on the app and is not laden with glitches. Remember, some consumers will abandon a sale if they get to the checkout part and run into troubles.
  4. Promote on a consistent basis – Finally, your app will not do you a lot of good if you are not out there promoting it. So, do all you can to spread the word about all it offers. Your website is a good starting place when it comes to such promotions. You should also take advantage of social media which is in essence free. Last, get some of your loyal customers to tell friends and other family about your app. The hope is that before you know it, many consumers are downloading and talking up your brand’s app.

When you have an app working in your favor, your brand and you stand to gain from it.

So, now would be a good time for you to consider getting an app and putting it to work for all you have worked for over time.

Are You an Unorganised Entrepreneur?

Many answering the above question may say “no I’m just extremely busy all the time”, while others will admit to conducting their working days amidst general chaos and a constant battle to get everything done.

Self awareness is important here: you may be confusing ‘being busy’ with expending needless time on low priority tasks, unfocused activity or flitting from one thing to the other with no real prioritization taking place.

Unorganized behavior will take its toll

Being unorganized will have a detrimental effect on business; for example, not properly taking time to harness valuable data being harvested by your POS (Point of Sale) tech means you’re missing out on opportunities to serve your market better and create more revenue.

Missing deadlines is obviously a business killer and customers will leave you in droves if you’re guilty of this, so if unorganized work patterns are the cause they need correcting.

Being a good time manager can make a big difference to your day to day efficiency.

Signs of disorganization

Look for the following and try and ‘course correct’ to form better working habits:

Half-finished tasks – do you flit from one unrelated task the next? Does an incoming email or IM cause you to drop what you were doing and react?

If so, batch tasking and focusing on tasks in hand by switching off email and phones for a while could help.

Batch tasking involves taking similar or related tasks and doing them in one hit. For example, working on a report, reviewing finances or certain marketing tasks such as writing an email sequence should be done together to the exclusion all else.

Easily deflected – it’s easy to get deflected away onto another project when an email hits your inbox or a text message comes in and you instinctively read it and react to it.

You don’t have to be available all day long to answer emails and phone messages: many aren’t that urgent that they require an instant response. Perhaps having designated periods to read and deal with emails and phone messages each day while the rest of the time you focus on your tasks at hand will help you stay on track to see work activities through.

Poor prioritizing – the basic ‘to do’ list is important but be selective: having one massive list means nothing gets prioritized and a degree of overwhelm can set in when you see how much there is to tackle.

Instead, have a limit of say half a dozen tasks that must be completed that day, and only add other ‘to dos’ to it when existing ones are all completed.

Poor punctuality – being late for meetings and not returning calls or replying to emails by an agreed time or date is a bad habit to get into.

It lowers your respect levels amongst others and shows them you disrespect their time. Forgetting meetings and other time bound commitments means you’re not scheduling properly, so do tackle this.

Poor scheduling – ‘failing to plan is planning to fail’ is something of a cliché perhaps but is also very true: planning your time properly with appointments and commitments recorded is a basic way to schedule yourself properly and ensure designated tasks are completed promptly.

An electronic calendar with reminders set is a basic way to organize your day along with a resolve not to get deflected by incoming emails or phone messages. Indeed, time to deal with these can be scheduled in.

Poor planning – tied in with basic scheduling above, but planning is important in a general sense and is a valuable activity so as to map out activities and time plan properly for larger projects.

Some feel guilty about planning as if it’s not a good use of time, but it certainly is – planning is very much ‘doing’ and certainly saves time, effort and confusion further down the line.

Less is more

In general, a key way to avoid being unorganized is not trying to bite off more than you can chew. Take a few high priority tasks and see them through to completion rather than trying to tackle several things at once.

6 Tips to Run Your Law Firm Like a Business

Running your law firm like a business is one of the best ways to craft a success story. By being business-minded, it will be easier to steer your company in the right direction. Keep on reading and we’ll let you know how this is possible.

  1. Invest in Technology

In today’s modern era of doing business, embracing technology is a necessity and not a luxury. Level up your firm’s operations by embracing the latest legal technologies, such as cloud case management software. This can help improve collaboration and communication. It provides a secure and accessible platform for document management. You can also use technology for e-discovery. Artificial intelligence, meanwhile, can be utilized to predict case outcomes.

  1. Be More Efficient

One of the best ways to improve efficiency is to use legal billing software like Rocket Matter. It will automate the creation of invoices and will send them based on a predetermined schedule. Being more efficient is also possible by using modern methods of recording and computing billables. Use the right technology and tools to run a more efficient law firm.

  1. Market Effectively

Marketing is a key driver of growth. To run your firm like a business, you need to start with a solid marketing plan. You should have a detailed approach to how you will promote your legal services. Among others, one of the most promising is the use of digital platforms, such as social media and email. Be novel in your promotional strategies to attract attention and overtake the competition.

  1. Create a Business Plan

A business plan is important because it stipulates the actions you wish to undertake to achieve the goals of the firm. It goes beyond the identification of your marketing strategies. It includes a statement of your mission and vision. You will also identify your law firm’s core values. The business plan will also outline the plans to successfully overtake other players in the legal industry.

  1. Find the Right Price

Law firms should also take the time to evaluate a variety of pricing models and pick one that works best. Consider what your competitors are charging and what your target customers are willing to pay. Experiment with a variety of fee structures. Go beyond the traditional hourly billing. Be open to negotiations.

  1. Evaluate Key Metrics

Running your law firm like a business also entails the need to evaluate the key figures that will be indicative of your overall performance. It will be an effective way to gain a snapshot of how the firm is doing. Some of the most important numbers include gross revenues, cost of goods sold, payroll expenses, net operating income, number of leads per month, number of consultations per month, and accounts receivables, among others.

Law is not just a noble profession but can also be an attractive business. If you plan to build your law firm, consider our suggestions above to help you manage it like a business. Passion is important, but this alone will not fuel your success.

 

 

The Data Tools You Need to Run Your Business

Making good decisions for your business means seeding your decision-making process with data: this gives you a firm foundation for the choices you make and ensures you aren’t being guided more by your desire for success and self-belief than the facts.

To help you build this data foundation, you need the right tools: trying to gather and interpret data manually is a big job, and more than you can realistically take on. This is why even small businesses can benefit from partnering with a market research firm to ask the right questions, get a broad, demographically representative selection of results and interpret them into answers that tell you what to do next for your business.

The best market research companies will give you access to the tools you need to get data quickly and reliably: in the digital age, the cycle of briefing an agency for the questions you want answered and waiting for results is outdated: startups are used to moving fast, and to move fast with confidence you need data at your fingertips.

What you’re looking for is a Market Intelligence Platform that works for your business. This gives you direct access to the ongoing research of agency, the ability to tap into their datastream and pull the results you need with the minimum of delay. While more complicated questions may require individual briefing, framing and waiting for results, access to the platform gets you simple answers quickly!

The important thing is to find a market research agency that you can work with successfully. Not every research agency is going to be a good fit for every business. Find someone that specialises in your niche: the firms that have experience and insight into the Fintech field and its customers won’t be as helpful for you if you’re trying to build out your catering company for example.

It’s also well worth having a face to face consultation before you commit to an extensive programme of research: get to know the values of the people and company you will be working with. If you have different priorities it may be better in the long run for you to look elsewhere. As important as these tools are for your brand, if you are looking for slow and steady growth over years, then a market resource solution that boasts of itself as an accessory to growth hacking won’t be a partner in a mutually beneficial business relationship!

Exciting Business Ideas in Health and Fitness Worth Exploring

Over recent years, the health and fitness industry has grown exponentially. According to the IHRSA, the $30 billion industry has grown by 3–4 percent annually over the last 10 years and shows no signs of slowing down. For prospective entrepreneurs who aren’t sure where to start, the health and fitness industry has great earning potential and can help you create a profitable venture. With that in mind, here are some exciting ideas and trends in the industry that are worth exploring.

Health and fitness blogging

Health and fitness bloggers have become increasingly popular, and blogging is continuing to grow as a creative outlet. Blogging allows individuals to combine their passion for writing with their love for health and fitness. Since blogging is a great way to generate extra income, it’s worth exploring for anyone looking to create their own side hustle, become their own boss, or work more flexible hours.

In addition, many health and fitness businesses with an online presence hire freelance bloggers to create fitness-related content.

Starting your own CBD business

The cannabidiol (“CBD”) industry has experienced exponential growth over recent years. In fact, a recent report projects that the industry will generate $22 billion in revenue by 2022. CBD’s immense growth potential makes selling CBD a lucrative way for health and fitness lovers to make extra money or start their own business.

In order to start a successful CBD business, you’ll need to research different CBD products and companies. CBD is now offered in a variety of products. Researching product reviews and quality control procedures from authority sites can help you determine what kind of products you’re interested in selling. For instance, if a certain CBD oil or patch interests you, sites like The CBD Insider offer comprehensive reviews which can help you decide if the product is right for you.

Make sure to consider local regulatory laws before selling CBD. After determining what kind of products you want to sell, start researching CBD affiliate programs. While all CBD affiliate programs pay commissions to sellers, each company’s program is different. If you’re interested in a company, don’t be afraid to contact them and ask about their affiliate program options.

Selling dietary supplements

If you take dietary supplements regularly, you may want to consider selling them to others. Selling dietary supplements can help you educate and help others who are trying to reach their health and fitness goals. With the right supplement manufacturer, you’ll be able to start your own business as a dietary supplement distributor.

Those interested in creating their own dietary supplements should look into working with a soft gel manufacturing service. Many softgel manufacturing services offer color, shape, and size customization of softgel supplements. As a distributor, you’ll be able to work with a manufacturing team to formulate and price your product.

Along with dietary supplements, there is an increasing demand for weight loss products. The U.S. weight loss market reached $68.2 billion in 2017 and is continuing to grow. Many people are passionate about health and fitness for weight loss purposes, so selling weight loss products can also help you earn a profit.

Health coaching

Creating your own health coaching business is also becoming a popular venture in the health and fitness industry. More and more consumers are turning to online health coaching for health and fitness advice. As a result, prospective entrepreneurs with limited time have the option of running their own business from home. Since more companies are beginning to offer health coaching options to employees, corporate health coaching is another option with great earning potential.

With the significant growth of the health and fitness industry, now is a better time than ever to explore potential business ideas. With hard work and determination, you’ll be able to turn your passion for health and fitness into a source of income.

How to Start a Successful Online Business

Entrepreneurship could be considered the wave of the future. In fact, more than 15 million Americans are self-employed full-time, and the number is estimated to continue to grow by millions more. Of course, there’s no rule that says you have to be self-employed full-time in order to reap the benefits of your own business. Many entrepreneurs start their businesses on the side. Some end up leaving their traditional jobs as their business grows, and others never do. Either way, earning extra money from an online venture isn’t as hard as you might think.

There are hundreds of ways to make money online. Some require a lot more time than others, so the real questions you should be asking yourself pertain to how much time you can spare and how much effort you’re willing to put forth. Once you’ve answered those questions, you can follow these steps for starting your own successful online business.

Choose your business

This step in the process could take some time, but the best way to find out what types of businesses are available is to visit online forums and read blog posts about other online entrepreneurs. Most online businesses fit into one of two categories: Selling products or selling services.

Selling products is sometimes the easiest model to follow if you aren’t sure what else you can offer. This can be done by selling used or new merchandise, but you’ll need to choose your platform. One example of this type of business is to buy an Amazon return box for a fairly low price and then mark the items up to sell yourself. You can sell your items on Ebay, Amazon, Etsy, or a number of other platforms. Or, you can sell them on Facebook’s marketplace, Craigslist, or even garage sales.

Service-based businesses might require a little more effort to start, but they are usually the least expensive to get off the ground. Some examples of services you can offer are writing, consulting, bookkeeping, transcribing, graphic design, and marketing. But these are only limited by your imagination. Figure out what you’re good at, what people need, and what you can feasibly offer to find your own niche.

Build your website

Almost every online business needs its own website. This is your space where people can find you and learn more about what you offer. The type of website you have will depend entirely on your business. For example, if you’re going to sell products, you might need a website with an e-commerce plugin, such as Shopify or WooCommerce.

The exception to this is for online selling businesses that will strictly use Ebay, Amazon, or some other ready-made platform for their products. In these cases, you can choose to build your own website for advertising purposes, but not many people do.

Of course, you’ll want to make sure that your hardware is also in optimal condition. If your computer lags, freezes, or is broken, be sure to fix it before you embark on your online business venture. This computer repair shouldn’t cost you much, and it is a crucial aspect in ensuring that you won’t face technical issues moving forward.

Market your business

In the case of online selling on platforms like Ebay and Amazon, your marketing is pretty much done for you. That doesn’t mean you can’t learn techniques to boost your listings. It just means you probably won’t need a full-blown campaign to unload your merchandise. For most every other type of business, though, you’ll need a marketing strategy.

The best place to begin is social media. In fact, many businesses base their entire campaigns strictly on one or two platforms, such as Facebook and Twitter. This is because almost everyone in the world has at least one social media profile, and it’s a free and easy tool to use.

You can then branch out into content marketing, which would include blogging on your own website and others. This type of outreach can be done on other sites in your niche. For example, if your website is about computer repair, you would want to reach out to other technology websites to see about guest-posting or swapping social media mentions.

Best Practices for Dust Management in Construction Sites

Many construction activities generate dust that can endanger the health of the workers and the environment. This makes it crucial for the management of construction businesses to determine the most effective dust suppression strategies to implement. In this article, we’ll list the best practices to manage dust effectively and minimize the likelihood that it will be a significant hazard.

  1. Use Atomized Mist

One of the most innovative approaches for dust control is the use of atomized mists, which are finer and more effective in saturating dust compared to the water that comes out of hoses and sprinklers. The dust absorbs the tiny droplets to weigh them down. This is also effective in dealing with fugitive dust. If you are looking for top-notch dust control products that create atomized mists, check out the selections that are available at https://bosstek.com/.

  1. Manage Vehicles

Motor vehicles in construction sites generate dust that harms humans and the environment. Some of the best practices include turning off the engines when necessary, washing wheels and other components where dust may cling, imposing a speed limit within the construction site, and using fixed sprinkler systems, among others.

  1. Provide Personal Protective Equipment

In many construction settings, using personal protective equipment is one of the most common ways to reduce the risk of dust exposure. The PPE includes dust masks, respirators, and goggles. It makes sure that the workers won’t be able to inhale dust and that it won’t irritate the eyes or skin.

  1. Train the Employees

Even with the right equipment and processes, they won’t be relevant if the workers do not know how to use them properly. It is also crucial that you train and inform the employees. Plus, they need to know the dangers of construction dust, which will compel them to participate in the on-going efforts of the management to eliminate such hazard.

  1. Know the Law

The implementation of measures to control dust in the construction site is not optional. Depending on where you live, it is most probably what the law requires as a way of protecting individuals who are directly exposed to the dust particles. By knowing the law, you can prevent the possibility of paying hefty fines because of your inability to follow health and environmental standards.

  1. Create a Waste Management Plan

Waste disposal is one of the activities that generate dust in the construction site. It is crucial to have a solid approach in managing the waste. Make sure that you contain it in a safe place and that you throw it properly to avoid generating dust particles.

  1. Assign a Point Person

The strategies that we have mentioned above will be useless in the absence of its proper implementation. This requires the need to appoint someone who can strictly enforce the rules and innovative practices for dust management. This person should be also held accountable.

From using equipment with atomized mists to assigning a point person, this post tackles effective strategies for dust management. Doing these things is good for the employees, the environment, and the business in general.

How to Make the Most Out of Customer Data

Data analytics is a priority in many businesses. They use information about their customers in several ways, such as in terms of improving their products and personalizing their marketing campaigns. With this, it is important to make the most out of customer data, which is possible by doing the things we will briefly talk about in this article.

  1. Organize Data

Data is useless if you do not organize it and if it is not actionable. One of the best things to do is to use a customer data platform. The latter is one of the best ways to gather and organize both online and offline data. It makes sense of customer information and interactions, which you can use for your marketing campaigns. It makes data available in a single platform.

There are many options for the best customer data platform you can use in your business, but one of the most promising is Lytics.

  1. Pay Attention to Data Quality

To use customer data effectively, it is important that you focus on quality and not quantity. A good starting point is to determine what exactly is the information that you need from your customers. Do not collect more than necessary. It is easy to make poor decisions and ineffective strategies when the management receives inaccurate data.

  1. Gather Feedback

Another important thing to do to make the most out of your customer data is to gather feedback. This gives you insights on what you are doing wrong in the process of collecting information. More importantly, it provides opportunities for improvement in the implementation of future action plans for information gathering.

  1. Know the Rules

Collecting customer data is not as straightforward as it seems. There are rules that you need to understand. Otherwise, there can be serious legal repercussions and it can cause your business to suffer. You should not violate privacy laws. This makes it important to work with a lawyer to be sure that you are not breaking any law as you collect information about your customers. See to it that your company has the proper approach to data management, such as in making sure that you won’t sell it to third-party users and that you will utilize the best practices to keep data safe.

  1. Keep it Secure

Data security is also a crucial concern. Make sure that there are systems in place to protect the information that you have about your customers. They share it with you expecting that you will keep it private. Draft policies that stipulate how exactly you intend to use the information that you have. Train employees on their individual roles. See to it that you have multi-factor authentication to prevent unauthorized use of customer data.

Consider our suggestions above to maximize the benefits of customer data. From using the right platform to implementing tight security measures, these things will help in making the most out of the information your business has about its customers.

Ways to Give Your Customer Service a Human Touch

Customer service is a catch-22 situation. On the one hand, you must be efficient, fast, and helpful. At the same time, your customer service has to feel personal, empathetic, and confident.

So, how can you give your customer service a personal touch while keeping things moving at the pace you need for good growth?

Use the right software

Zendesk call center software can make all the difference to your customer service experience. The omnichannel integration allows your agents to see all communications from a caller across all channels. This eliminates frustration for customers who don’t understand why the person they’re talking to on the phone doesn’t know about the email they wrote last week.

Call center software also routes incoming calls to the best agent to deal with a problem. This makes your agents more efficient while also providing the highest level of service to your customers and customizing their experience.

Help agents learn how to treat people as individuals

Efficient customer service is all about speedy solutions. Personal customer service balances that need with the reality that every person calling with an issue is an individual with unique needs.

To do this effectively, agents have to be able to take a moment to put themselves into the customer’s shoes. How would they feel if they had this problem? What would they be worried about? Thinking along these lines, agents will be able to provide service that feels unique to each caller.

Prioritize soft skills among your agents

The best agent isn’t necessarily the one who can blow through the most calls in an hour, or even the one who brings in the most money. While converting callers is very important, that’s a short-sighted goal.

Ultimately, the agents who provide personalized customer service that gets people talking about your company in a positive way may be providing more value in their hour at the desk than someone else who brings in more revenue in the moment. Communication skills, a positive attitude, critical thinking ability, and good listening and persuasion skills are crucial.

Make your website more personal

You might not think your website has much to do with a personalized customer service experience, but it can be extremely valuable. To personalize, you need to be relevant to each individual’s needs. If every link a potential customer clicks on takes them to your home page, you’re not offering a relevant experience.

Most home pages have more than one call to action and can be tricky to navigate. Instead, tailor your incoming link buttons to take people to pages that are more relevant to the needs they’re online for at the moment.

Reach out at the right moment

If you overwhelm people with calls and emails, you’ll just turn them away. You have a better chance of earning and keeping customer loyalty by learning what they really need and reaching out when you have something relevant to them personally.

Make a note when people ask about things that are out of stock, and be sure to let them know when that item is back in. Pay attention to the type of things they tend to buy and let them know when something similar (but not identical) comes around.

Make sure everyone is satisfied

Customers like knowing that you think of them as more than just dollar signs. Always follow up transactions with calls or emails to make sure people are satisfied and to genuinely ask for feedback.

By inviting genuine feedback, you invite people to become a part of your business. This gives them a stake in who you are, however small, that usually translates into greater loyalty and positive discussion on social media.