Archive for May, 2019

Top Tips to Prepare for Trade Show Participation

Participating in a trade show is an effective way to make your business known and to connect with potential leads. The Event Marketing Institute claims that 87% of those who attend these events buy something from the participants, 74% of them have a better perception of the companies, and 96% of them talk about the brands to other people. If you haven’t participated in a trade show yet, it’s time that you consider joining one to enjoy the benefits. The success of participating in these events relies heavily on your preparation. Here are ways to adequately prepare for a successful trade show.

Do your research

Not all trade shows are the same. Do your research on the up and coming trade events and their themes or goals. Participate in those that share the same objective as you and those that are more likely to be visited by your target market.

Book a space in advance

Once you find an event that you would like to participate in, book your space in advance. Most of those who create these events offer discounts to early birds. Furthermore, this will ensure that you will have a spot for the show. Get all the details about your space, including its exact location and size. See if there will be separators or not so you can plan on how to decorate your exhibition booth and maximise your space.

It’s ideal to get a space that will be easily seen by many attendees. Whether your booth is big or small, make it inviting and eye-catching so more people will visit it, and they will know more about the products or services that you offer. Invest in banners, flyers, and business cards as these will help in marketing your business and also giving information on how potential clients can contact you.

Promote the event

Let other people know about it in advance by promoting the trade show so more people will attend it. Use social media platforms such as Facebook and Twitter to get the word out there. Use your website for advertising about the event too. Post the event schedule and all the details that your site visitors need to know including your booth number and what to expect at the show.

Send invites

Aside from promoting the trade show on various platforms, you can also send invites to people you know including friends, family, relatives, colleagues, and customers. They might even bring along other people they know, which will bring traffic to your booth and more potential customers.

Train your staff

No matter how well-prepared your space is, it still boils down to how well your staff handles the event. They should be well-trained on how to engage and connect with attendees. Plus, they must be knowledgeable about all the products or services that you offer so that potential customers will get good answers to their questions and the information that they need.

Be sure to arrive early before the event starts to ensure that everything is ready in your booth.

How to Grow Your Startup and Increase Your Market Awareness

Every startup business owner understands how difficult it can be to grow the business and increase the overall market awareness about his or her company. Market awareness by definition is the total percentage of the targeted audience that has heard about your brand or understand what you have to offer. This can be exceptionally difficult for startups as people are unaware of the company’s existence. In such a case, establishing a strong footprint in the market becomes a truly challenging task.

Startups have to deal with an array of different problems that can actually define the success of the enterprise. Making mistakes at this stage of the business can prove to be very detrimental even if they can generate adequate profits. Simply being able to sell a product or service does not substantiate the success of the business as sometimes the demand for a product may fade away or a competitor can target the intended audience more effectively, especially if they have more capital to fund the operations of the business with. However, a startup can still establish their market awareness and grow by simply focusing on the following aspects.

Procure an Investment from a Funding Company

It is essential to procure an investment from the right source as a loan shark, or an unfair deal may ruin the growth of your business in the future. Consider contacting a renowned company such as Max Funding, as they offer different services, which include fast business loans, equity business loans, and unsecured business loans. This Australian funding company was founded in 2008 by a group of investors who strive to assist small businesses in achieving sustained growth. You could also contact other investment agencies to find out if they are interested in investing in your business as this will diversify your options, and allow you to explore different contract terms to find the best avenue.

Invest in Digital Marketing

We live in a digital era, and the most effective way you can market your brand is through digital marketing channels. These channels allow businesses to convey their message to billions of people at cost-effective rates and will enable them to engage with their clients in a much more seamless manner. Social media platforms such as Facebook will allow you to streamline your target audience, and then effectively showcase your business through ads or social media posts. Besides Facebook, Instagram, YouTube, and Snapchat have also become popular platforms where companies can interactively market their products and services.

Consider SEO Services

Studies have proven that the average consumer will run a Google search before investing in any product or service. If your website has not been optimized for search engine results, then there is a very high chance that your domain is listed very low. Most consumers would never even consider a business, which is ranked low as this affects their overall credibility. SEO services will ensure that your website shows up on the first page whenever a consumer searches for anything that has to do with your business. So make sure your site is visible on every search engine platform as this can define the success of your business by establishing a strong foothold in the market.