Archive for March, 2019

5 Things That Small Businesses Can Do To Improve The Health Of Employees

When it comes to caring for employee wellness, a lot of companies tend to focus the majority of their efforts on employees who are unwell or have long-term health issues. Whilst this is definitely money well spent, it is just as important to support the health of your other employees. On average, around 55% of a business’ workforce are “at risk” and are living with health risks, either from bad diets, smoking, drinking or not doing enough exercise. This can have an effect on their health and productivity.

As well as these obvious risks, a lot of employees are affected by health issues which are less visible. Stress, financial worries and mental health issues are also serious things to consider. So, if you have a small business and want to help improve the health of your employees, then here are some things to help you get started.

 

Flexible Working Options

Employees have commitments outside of work and juggling a balance or work and home life can be incredibly difficult, especially for parents or those who care for others. By offering flexible working options, you can help to significantly reduce stress levels and make your employees feel far more comfortable when it comes to prioritising their work and home life.

 

Provide Private Health Insurance

A lot of employees tend to put off health issues due to not being able to afford the treatment needed. Dental, physio and mental health concerns can often be costly to treat, so by offering a private health insurance option, your employees have cover should they ever need it. This, in turn, reduces stress and financial worries on your employee’s behalf, and you know that you are there to support them when you can.

 

Build A Culture Of Wellbeing

Putting a wellbeing strategy in place will help employees to address all of the traditional nutritional and physical issues that are associated with poor health. Gym discounts, for example, may encourage employees to take part in regular exercise and provide, whereas having regular team-building sessions will boost morale and workplace friendships.

 

Nurture Emerging Leaders

People who are natural leaders and managers rarely ever emerge on their own. Previous evidence has shown that when these employees are supported within their work environment they will realise their true talent and potential. Whilst it is important to not show any favouritism, as an employer you must be able to recognise these employees when you can and offer them guidance. When these employees are not recognised, they feel undervalued and underappreciated, leading to poor motivation and productivity.

 

Support Nutritional Health

Nutritional health is extremely important in the workplace. Whilst it is vital for employers to provide a safe and healthy place of work, it is also important to encourage healthy lifestyles. Eating healthily not only provides your body with the right vitamins and nutrients which it needs to function, but it also helps to keep your mind focused as your blood sugar levels naturally fluctuate throughout the day. Relaying the importance of eating healthily to your employees should be high on your list, but you can also recommend digestive health supplements and probiotic tablets as well.

Does Your Business Need a Website?

If you’re a small business owner, chances are you want to grow your brand. And if that is the case then you will probably have already considered investing in a website for your business. However, you may have also disregarded having your own website in the same breathe.

 

So, with that in mind, here are all of the reasons that you may or may not need a website for your business. Hint: there’s a lot more yes than no in this article.

 

Yes

The reasons for yes, you should have a website in 2018 are many. But, for simplicity’s sake, here are a few of the more important ones:

 

 

  • It’s What Customers Want

 

In the age of the internet, your customers expect you to have a website. It’s a simple and unavoidable fact. In 2019, people will likely want to find out more about your business before taking the plunge and converting. If you do not have a business website this can immediately be a red flag in their minds, as it removes the certainty that you are a reputable business.

The only way you could avoid this, for example, would be if you were selling products on a trusted third party website (like Amazon and eBay). Users trust the site and so you don’t necessarily need to instil your own trust factors into this.

 

 

  • A Business Narrative

 

Having your own website gives your business the ability to do something very special: control its own narrative. The more control you have over your own story and ultimately the message you portray to potential customers. It’s much more in-depth than having a simple Facebook, Instagram or whatever page. You can write more, even visualise your brand story if you prefer.

 

 

  • Drives New Revenue

 

Have you ever considered the fact that a website can drive more money into your business? No, well it certainly can. In fact, for some businesses, the most revenue comes through the web.

The more you build your website, the more revenue it can provide for your business. So, for that reason, it is very important you work towards improving your online revenue. Even if you only do so gradually, over time it can easily become the biggest source of income for your business on the whole.

 

 

  • Your Competitors Have One

 

It’s true, most of your competitors (to be classed as such) probably have a website. Unless you are in the most unexposed niche business in the world, then having a presence online in some form is likely needed to be considered a competitor. Whether you are a what’s on in Manchester publication or something as simple as a barber, you probably need a website. So, don’t be afraid to get one.

 

 

  • 24-7 Access

 

Having a physical store is all well and good, but it has opening and closing times. You and your business are not accessible at all times. Which, sometimes, is exactly what you need to be in order to be successful. Giving customers a website to find you can remove pesky obstacles like opening times and social convention, as they can visit it at any time of day to suit their needs.

A website gives your business an open day for customers, no matter the time of day. Which is exactly what can set you apart and ensure your gain their custom. Being accessible is a vital part of a business in 2019, so don’t overlook it.

 

No

There’s no reason for your business to have a website. No matter how big/small it is, where it is located or even what language you speak. There is no real excuse for not having a website as a business in 2019. Especially as, all things said and done, it is so easy to create – even if you have no website or coding knowledge! There are plenty of website builders available on the internet to help you along the way.

 

Final Thoughts

As a business functioning in 2019, whether you like it or not, you will almost definitely need your own website. And it’s not hard to achieve, even on a small budget! So, get building today and reap the rewards of your very own business website tomorrow.

7 Modern Trouser Styles All Women Should Own

Ever look at your closet and thought that it might need a little sprucing up? Tired of the ole shirt with jeans combo and looking to step up your trouser game? Then look no further.

 

If you’re looking to re-energize your wardrobe and modernize your trouser styles, then you’ve come to the right place. We’ve listed seven modern trouser styles that you should own to spice up any outfit. Read along to find out more.

1. Peg Trousers

If you’re looking for a comfortable but elegant pair of trousers, then a Peg Trouser may be what you’re looking for. A Peg Trouser is a pair of trousers that are fitted around the waist but taper off around the thigh and knee area.

 

Peg Trousers have been a popular style late last year and are continuing for this year. These are a good pair of trousers to wear for a stylish look that maintains the appearance of professionalism.

 

For a professional ensemble, pair your Peg Trousers with a simple, white, long-sleeved, button-down and a good pair of oxfords. For a more casual alternative, match the trousers with a tucked in white shirt and white sneakers and you’re good to go.

2. Wide leg trousers

A lot of good things happened in the 70s, one of them being the popularity of the flared jeans. This style is making a return so for people with generous hips, and Wide Leg Trousers are highly recommended.

 

Wide Leg Trousers give a festive and party-like feel to any outfit. They can accentuate your curves and balance out how your body flows. Plus, if you were them with heels, they can lengthen your silhouette.

 

Pair your trousers with a turtleneck that has a similar color and some chunky-heeled sandals for a sleek and modern look. A tucked in a tank top, a choker, and a purse with your trousers can be your go-to party outfit.

3. Crop trousers

Capri Pants or Cropped Trousers have been a much-criticized fashion look since the 90s. However, this will not be stopping its continued rise this year.

 

People with shorter legs should add the Cropped Trousers into their wardrobe as they can get away with it more, compared to our more legged brethren. This is an excellent way to make an outfit look more casual and dressed-down.

 

Take advantage of the trousers showing your ankle by wearing colorful or creative socks. Another option is by skipping the socks altogether and wearing ballet flats for a cute and simple look.

4. Boot cut trousers

Boot Cut Trousers originally were created for sailors to make it easier for them to wear boots. Now, it is a flattering pair of trousers for any body type that can enhance the curves of the body.

 

The name in itself is a good idea of what type of shoes to wear with this. You can pair these pants with a loose sweater and some ankle boots for a winter look. If you’re looking for a summery look, try a flowy top and a pair of sandals for a refreshing outfit.

5. Robell Trousers

If you find yourself at a loss for a couple of trousers that can complete any look, try Robell Trousers. These trousers are made to be a perfect fit no matter what body type you may be. The stretch and give of the trousers accentuate the highlights of your body and gives it a nice silhouette.

 

With some strappy sandals and an off-shoulder top paired with the Robell Trousers, you can have a girly and summery look. If it’s feeling a bit nippy out, try a poncho sweater and some ankle boots with your trousers for a comfortable but warm outfit.

 

Having these pair of trousers in your closet is a time-saver as it can complete any outfit you choose. It fits you just right, and it looks good too.

6. Palazzo Trousers

Palazzo Trousers are, again, nothing new in the fashion industry. They’ve been popular since the 1920s by a lot of fashion-forward women of that time.

 

There are a lot of ways you can style an outfit with Palazzo Trousers. Given the fact that these trousers can be high-waisted, try wearing them with crop-tops to balance the loose fitting trousers out.

 

Palazzo Trousers can also be used to wear for a more elegant evening look. Pair these trousers with a stylish lace top and some black stilettos with a matching purse and your evening look is complete.

7. Floral Trousers

Wearing Floral Trousers can help you achieve an effortless summer look and can be paired with simple tops. However, that doesn’t mean you can only wear them during the summer. Floral Trousers can give a pop of color, especially during gloomy weather.

 

A simple top is sufficient enough to complete the look of floral trousers. In keeping that summery feel, try a spaghetti strap top to keep your outfit looking fresh and breezy. An alternative top to pair with these trousers are button-downs for a smarter look.

 

Modern trouser styles are becoming more comfortable without compromising on style. Although a lot of these differ in look, with the right pair of tops and accessories, anyone can make them work.

 

If you still don’t have some of these trousers in your closet, it’s not too late to start. They will surely be a great addition to your roster and can make you look cool and chic while still feeling comfortable.

Looking to Scale your Start-up? The Daily Wot Might be a Good Model to Emulate

The DailyWot is an online media destination site that provides its visitors with access to the latest trending and viral content from around the web. After being launched just a few years ago, the site now has tens of thousands of users from all over the world. What’s most interesting about it, however, is the way the business operates. This might be something that online entrepreneurs can learn from.

A global, distributed team

The company’s activity can be divided into a few different segments. On the one hand, it’s a content destination site, so it needs to source high-quality content and upload this for distribution to the site’s visitors. It manages to churn out massive amounts of fresh materials through a distributed, online team of content creators. These content creators have access to an online dashboard for uploading and publishing the content. All of it goes through editorial review before being released, to ensure that each article meets the DailyWot’s high standards.

All of the content creators work remotely on a freelance basis, so there are no overheads for running the core of the business – original, unique content creation. This works well for the freelances because they can work when and where they want to. It works well for the company because it keeps costs down and provides the management with content on demand.

On the other hand, the company is engaged in online media buying. This is the process of driving traffic (i.e. visitors) to the website. This media buying activity is 100% handled by a team of dedicated media buyers. These media buyers are also located in different parts around the globe and all work remotely. They are responsible for finding good traffic sources, sending traffic to the DailyWot, and then optimizing the traffic and the costs to ensure that it’s profitable for the business.

Finally, the business relies on selling advertising space so that its audience can be monetized. It seems to work primarily with cost-per-action (CPA) advertisers, meaning the DailyWot receives commissions whenever one of its visitors goes on to take a specific action, as defined by the advertiser. For example, the user may be required to register for a specific program, download a mobile application, or make a purchase. Whenever the defined action occurs, the Daily Wot generates revenue.             

The operating model of the future?

Traditional media companies have long operated in a way that looks very different from the DailyWot’s operating model. However, it would appear that this new model is potentially a better fit for online media companies in an era when online media is getting increasingly difficult to monetize. Because the Daily Wot is able to keep its costs down, by avoiding expensive overheads (offices) and tapping into a global pool of talent, it has a massive edge over traditional companies operating in the media space.

As more and more people around the world get comfortable with the idea of remote work, it looks like there will be more opportunities for early-stage companies to build remote organizations that have a global reach from very early on. The DailyWot’s agile, distributed model seems like something that more entrepreneurs should consider emulating.

How Much Does It Cost to Start a Hair and Beauty Salon

If you dream of starting your own salon business one day, you’re probably wondering how much does it cost to open one. Well, the thing is, the start-up costs can usually differ depending on your business model and goals.

You need to know of the specifics so that you can come up with a more accurate estimate.

That’s why we created this salon start-up guide to help you get started:

Trimming Your Salon Startup Costs

Decide what salon do you want to start before breaking down the actual costs. Do you want to start an all-inclusive spa? Or a business that specializes in hair or nails?

Chances are, hair salon expenses may differ as opposed to starting a nail or spa business. So, making this decision should be your priority, as it’s easier to estimate the costs later on.

Certification

Salons cannot service clients without licensed stylists. That means you and the rest of your employees should have a state cosmetology license or enrolled in an accredited program for beauticians. A cosmetology license is usually issued by the state where your business is located.

Many programs are offered for aspiring stylists, and each state has different licensing hour requirements. After passing an accredited program, stylists must then pass a state board test (both written and practical) to get their license.

Licenses and permits  

Next, you need to register your business and get a business license issued by the secretary of the state. Your business license should be posted in your store at all times. Remember that most licenses usually require yearly renewals.

Moreover, specific salon requirements usually differ per state. So, it’s essential to check these first, as well as with the state cosmetology board to know how you can obtain a salon-specific license.

Also, if you’re planning to start a small retail store within your salon to feature the products you use and sell it to clients, you also need to get a seller’s permit.

Physical location

As far as location is concerned, many options are available depending on your budget. If you want to start small, then an in-home salon may be a viable option since it’s least expensive and does not require you to pay monthly rentals.

However, if that’s not an option for you, then you can consider renting out or buying a commercial space. Costs usually vary depending on the location, so it’s always a good idea to do thorough research first of your desired neighborhood.

If you’re planning to buy an existing salon, expect to shell out approximately $40,000 to $250,000. Note that these usually depends on the size, location, and condition of the property and equipment.

However, if you want to build a salon from the ground and up, costs usually run between  $100,000 to $500,000 on average.

Salon equipment and supplies

Salon equipment usually depends on the type of services you’re offering to your salon.

Basic equipment usually includes:

  • styling tools
  • styling chair
  • hair dryers
  • water basins
  • supply trolleys
  • Aprons

You also need extra cash to spend on other miscellaneous items such as computers, software, cash register, furniture, desk, and phones.

Meanwhile, basic salon supplies include:

  • back-bar products
  • basic office supplies
  • cleaning supplies
  • retail products

Note that equipment and supplies usually vary depending on the supplier, so it’s better to check first for the best prices and quality that are available in the market.

Initial inventory

If you plan to set up a retail part in your store, then it’s essential to stock up an initial inventory of the products that you want to sell.

Costs vary based on the size of the retail portion of your salon. These are usually adjusted as you move forth in your business, depending on customer demand.

A salon promotion software helps track your inventory in real-time. It deducts stocks automatically for every product that’s sold, or for every service that was given.

Legal and consulting fees

At one point or another, you might need to seek out professional help when dealing with various business matters like closing in a property sale, negotiating a lease, or going through the processing of necessary licenses and permits for your business.

Expect to pay an average of $200 per hour to avail on legal services.

Insurance

Getting insurance for your business is a wise decision since it ensures your protection. It usually covers you from different liabilities such as theft, loss of equipment, injuries, and other responsibilities that can significantly impact your business.

Structure improvements and remodeling

If you’re taking over an already existing salon, then minimal to no renovations are needed.

However, if you’re building from scratch, then you must factor in permanent and non-permanent fixtures as well as various design elements.

If you include the salon’s interior design and furniture, expect to spend an average of $32,000.

Computer and POS system

A salon point-of-sale (POS) software lets you collect payments from clients and streamlines the entire operation of your business.

Benefits include:

  • Online scheduling software: Allows customers to conveniently schedule appointments any time of the day.
  • Built-in tipping feature: This tipping option improves tips for your stylists, and also boosting business profit as well.
  • Accessible checkout options: By using an integrated salon POS, customers have the choice to pay via credit, debit, and other payment options.

Signage

Creating unique signage for your salon is essential since it represents your brand. You can secure proper signage for as low as $23, but you can pay for more.

Responsive website

You need a responsive website to improve your visibility online and attract more clients. Expect to shell out between  $300 to $700 for the initial build.

Operating cash

Remember that you also need cash at hand. So, you need to have at least $500 on the starting day of your business, and reserve enough money on normal business operations.

To Wrap It Up

The initial costs of starting your own salon business can be quite overwhelming. However, by proper planning, creating an efficient budget, and exploring ways to cut down costs, you can open up your salon business with more confidence.

 

Ecotourism in Florida: 4 Parks to Relax and Have a Picnic

Florida is famous for its biodiversity. It consists of two climatic zones: subtropics and tropics. The local climate contributes to the development of a multiple representatives of flora and fauna. Therefore, the fans of nature and outdoor recreation will be able to enjoy the rich variety of the wildlife of the Sunshine State.

Are you among them? Then with the help of AVIS Florida you will find many parks and gardens that will acquaint you with the natural beauty of this amazing destination…

Amelia Earhart Park

Amelia Island Lighthouse

(photo by Brian Menges)

Located north of Hialeah, Amelia Earhart Park is a great place for family fun. On its 208.5 hectares of land you will find a variety of entertainment and activities both for children and adults. Amelia Earhart Park is one of the oldest parks of Miami – it was created in 1926, and has been a real historical heritage. In the fall of 1947, it was named after the legendary aviator Amelia Earhart, whose plane disappeared without a trace in the waters of the Atlantic Ocean in 1937.

Amelia Earhart Park offers its visitors a specially created 13-kilometers-long cycling route with a number of ups, downs, slopes and angles. Bikes can be rented during the whole working time of the park, and trails are divided for beginners, intermediate and advanced riders. In addition, you can take advantage of other offers and amenities of the park. Also, your children and you will get a lot of pleasure by visiting a local farming village.

Address: 401 E 65th St, Hialeah, FL

 

Bayfront Park

021912_Miami-Bayfront Park (Manmade beach) 02

Bayfront Park is one of the best public, urban parks in downtown Miami, Florida. Occupying the territory of 13 hectares, its eastern part is located directly on the coast of Biscayne Bay. In the north, it’s bordered by the American Airlines Arena and the Bayside Marketplace, in the south by Chopin Plaza, and its western part is adjacent to Biscayne Boulevard.

As can be seen, its location allows you to always be in the center of all the events of the city, and it’s not surprising that Bayfront Park is the main venue for many major performances.

Bayfront Park is an ideal place for cultural and social development and moral recovery. Here you can take a boat tour around Biscayne Bay, during which you will learn a lot of information and interesting facts about Miami as a whole and its individual sights.

Enjoy a stroll along the well-kept embankment of Biscayne Bay, offering stunning views of the city, port and yachts. Visitors to the park can also watch the passage of ships from around the world into the harbor under the drawbridge. After an entertaining stroll or excursion, you can eat at one of the local cafes or restaurants located in the park.

On weekends, yoga classes are held in Bayfront Park, so if you are a fan of this type of culture, don’t forget to bring a mat.

Address: 301 Biscayne Blvd, Miami, FL

 

Bill Sadowski Park

Ficus citrifolia

(photo by Kyle Wicomb)

Today it’s hard to imagine that in such a tense rush of South Florida there are still quiet, calm corners of nature, where you can have a great time alone, with friends or with your family. One of these places is Bill Sadowski Park, located half a mile away from the Old Cutler Road. Despite its small size, the park area is just over 12 hectare – it’s a real natural center, inhabited by many species of plants, animals and birds.

During a tour of the territory of Bill Sadowski Park, you can take a walk along nature trails, while exploring and getting to know its local inhabitants. The local arboretum and freshwater aquarium with the volume of more than 3,000 liters is truly impressive.

Only at Bill Sadowski Park and Nature Center you can see the remains of strange geological formations that in other such important natural areas as Coral Gables and Pinecrest were destroyed or buried long ago under the grassy lawn.

The park offers guests specially equipped picnic areas, chairs, grill and barbecue areas, and toilets. Children can have fun on the modern playground. The observatories of an astronomical society located on the territory of the Bill Sadowski Park and Nature Center deserve special attention.

Address: 17555 SW 79th Ave, Palmetto Bay, FL

 

Crandon Park

Crandon Park old zoo

(photo by Rafael Receputi)

Crandon Park is much more than just a beach, although it undoubtedly remains its major attraction. Crandon Park boasts of a family entertainment center, which is situated just a few minutes’ walk along the seafront. Here you will find renovated antique carousels, an outdoor roller skating rink, a fascinating fountain and a modern children’s playground.

In addition, the park has many other amenities, including a small yacht club, golf courses, a tennis center, designated picnic areas, and the Crandon Park Nature Center, which is located in the northern part of the park and is home to many exotic plants, rare fish and wild animals.

Take a tour with a knowledgeable naturalist and explore algae, dunes, varieties of seagrass, fossilized mangrove reefs and everything else that nature offers to its visitors.

With the help of numerous exhibitions and presentations that are regularly held in the natural center, you can learn a lot of information about the world and its features. Nowadays, part of the park is designated as a Bear Cut Preserve, which is an area for exploring the natural environment.

Address: 6747 Crandon Blvd, Key Biscayne, FL

 

How to Improve Your Customer Experience with User-Focused Web Design

One of the vital elements of your marketing strategy is excellent web design. It creates a significant impact on the digital customer experience. Features such as usability, your site’s aesthetic appearance and more are critical factors that determine your company’s success.

However, design trends quickly come and go, making your site look outdated. Sometimes, a makeover for your website design is needed. If that’s the case, hiring a company that specializes in web design is ideal.

In this post, we’re going to discuss the different ways how you can dramatically improve customer experience through user-focused web design.

You’ll also learn about the different steps in boosting user satisfaction and ROI by utilizing several UX techniques and practices:

1. Website Appearance Is Important

As soon as users click on your web page, they have already formed an initial impression in mind. So if your site doesn’t fit to what they want to see (or it isn’t compelling enough,) they’ll bounce from your website. Chances are, they wouldn’t likely visit again.

That’s why first impressions do count.

Your site doesn’t have to be complex. However, you must ensure that it’s always updated and more accessible to visitors.

Ideally, it must have the following elements:

  • Responsive Design: For a more seamless appearance across all devices, you must pick a design that’s responsive from your desktop computer to your smartphone.
  • Bold Fonts: Include easy-to-read fonts and content that gives value to your readers.
  • Eye-Catching Images: Compelling visuals and imagery help to summarize the text. It also helps users absorb information quickly.
  • Multimedia: Adding interactive elements like videos, infographics, images, and GIFs helps convert visitors into leads and leads into conversions.

Aside from having an excellent design, strive for a site that’s unique and consistent.

2.  Website Clarity Should Be Upfront

The importance of website clarity is pretty simple. It helps users find what they need, in the quickest way possible. It’s also gradually improved through the use of navigation tools.

Here are two practical ways on how you can improve the overall clarity of your site:

  • Breadcrumb: Breadcrumbs help visitors to find their way back home. Every single time they click on a new link, a breadcrumb will see to it that it links back to the previous page.
  • Drop-down Menu: Usually reflects content that separated into different categories, making it easier for products and services to be searched.

3.  Provide Good Website Navigation Experience

The navigation of your site is how users will be able to explore and move through it. That’s why it needs to be intuitive and effortless as much as possible. The moment visitors get irritated and confused, you’ve already lost your chance in converting them.

Ideally, when users browse through your site’s menu, they should easily understand how your site is organized. They’ll also know what links to follow so that they can find what they’re looking for.

For instance, if you sell products, links to different kinds of products should be included in your drop-down menu. Meanwhile, if you’re a subscription-based service, a more appropriate thing to do is to add links to product categories and recurring subscriptions.

The bottom line is that it’s up to you ensure that your site visitors know where they’re going, and how they can find their way back.

4. Make Your Site Accessible Across All Devices

Over the last few years, mobile traffic has boomed worldwide. Last 2018, approximately 52.2 percent of all website traffic comes from mobile devices. Now that is has overtaken the number of desktop users, cannot afford not to have a mobile-optimized design.

While having a responsive web design has been overlooked for many years, it’s not the standard. Customers use it to measure and make conclusions on your site’s overall experience.

That’s why you need to be focused on creating an online experience that can adapt to any screen size ‒ making your site look aesthetically pleasing and function appropriately across any device.

5. Understand Customer Requirements

Here’s the thing, you need to have a clear concept of your customer’s requirements, as well as their browsing habits. Once you identify those needs, it’s easier for you to formulate a plan on how to fulfill them.

Integrate all forms of communication with your customers in a single database. Then carefully review those preferences.

For instance, most customers would want more personalized communication with your brand. They long for an emotional connection.

If you can deliver, more people will buy your products and services, and giving you more credibility in return. Creating positive emotions make them trust you more, encouraging them to come back in the future.

6. Utilize Human Faces On Your Design

According to research, the human eyes are drawn on instinct to photos with human faces.

When placed strategically, pictures with human faces help build stronger customer relationships with users.

For instance, in your About Us Page, show the human faces behind your brand. If you’re trying to sell something, you can include photos of a person interacting with your products. Doing so helps users relate to your products even more.

While making these changes are relatively simple, they can have profound effects on how customers will experience your website.

Using human faces might seem like an odd design principle, as it helps users relate with your brand more. While you can still use stock images, what works best is to use the photos of your team.

When you show the more human side of your brand, people are more comfortable getting in touch with you. It also goes a long way in establishing trust and fostering a positive relationship with your customers.

7. Improve Site Loading Time

Your site’s loading time is another crucial factor that has a significant impact not only on your site’s accessibility but also your overall rank on search engines. People are getting more and more impatient these days, so if your page takes more than 5 seconds to load, they’ll leave and move on to your competitors.

You can avoid this from happening to you by making a few practical changes:

  • Optimize your images so that you’ll gain maximum load speed with minimal wait times.
  • Add white space in your site’s overall design to speed up page loading times.
  • For various forms of multimedia such as images and video, disable the autoplay mode.

Strive for Better Conversion

In today’s ever-changing digital marketing landscape, your site is becoming a powerful tool. It acts as your 24/7 salesman and can become a vital asset in improving your marketing efforts.

Always remember that designing a website with excellent user experience requires a thorough understanding of users’ different problems and solving them. Making these simple tweaks can do wonders in improving your conversions.

Hopefully, you’ll have a better understanding of how web designs can impact the overall customer experience. However, web design is more on just the visual aspect. It’s still up to you on how you can make the entire customer experience a positive one.

Author Bio

Kenneth Sytian is the CEO of Sytian Productions a web design company in the Philippines. He has been designing websites and developing web apps for more than a decade. He is regarded as one of the top influencers in web design and development in the Philippines.

 

Tips to Boost Your E-Commerce Sales Through SEO

Do you want your business to reach the upper echelon of profits and revenue generation? To make your E-commerce business to gain as much traction as possible, you have to follow a couple of tips that we have for you.
We interviewed one of the top SEO companies in the United States to give you 3 tips you can do on your own to better improve your ecommerce SEO conversion. Soderman contributes SEO strategies regularly on numerous sites, including Forbes. Headquartered in Phoenix, Arizona, Soderman Marketing is a full-service digital marketing company that specializes in SEO services for businesses of all sizes across the United States.

Built on the idea of creating affordable and effective SEO services for small businesses and large entities, their SEO experts and knowledgeable staff have helped hundreds of small businesses rank for the product and services they provide – allowing them to fully take back and capitalize on the online users searching for what they provide. Their small business clients rank #1 for some of the most competitive searches, in some of the most competitive areas. Their slogan is to “Fly Above Your Competition” and they do so by getting you the perfect customer organically.

So let’s get to what the tips are to get the best conversion rates for your brand:

1. Optimizing Pictures and Videos

The quality of the pictures and videos will influence how visitors will feel about your service or product. Pictures that catch attention get shares on different social networks and forums like Pinterest. If you use optimized images, you can pull in more traffic from Google image search. High-quality pictures pave the way for mental impact. You can optimize your images as well by seeing that the file name, caption, alt text etc. are short but descriptive. This helps search engines understand what content your image withholds. A/B test options is also another way. An amazing case study saw Nominal increase their conversion on their Arabic watch items by over 300% with simple optimization.

2.  Managing Out-of-Stock Items

If the item that’s out of stock will come back later then keep the pages up instead of replacing, hiding or deleting them. Offer alternates to the initial product such as the newer versions, same ones in a different color, other products that match the quality and price etc.

Another key thing to keep in practice is that your website should inform the customers when the product is likely to be in stock again. A prospective buyer will wait a few days and order beforehand for the new stock. You can even offer them price reductions for when the fresh stocks arrive so that they are interested in buying them later.

3. Organizing Related Products on The Site

Metadata from your PIM makes sure that all items are presented are personalized, in stock and relevance. When visitors arrive on the product page, give them more options based on their cost, possible choice of products and persona of the buyer. If there’s a product that you think has the capability of being a best-seller or it’s something customers would love, then don’t position it where there are tons of other products huddled around it too.

What You Should Know About Personal Injury Law

Personal Injury law is considered to be one of the most complex areas of law due to its diverse nature and expansive applications. This area of law governs many different aspects of society and understanding personal injury requires a substantial degree of knowledge regarding the relevant legislation and the established precedent.

Anthony Castelli is an attorney at law who focuses his law practice in the areas of bodily injury cases, including motor vehicle injuries, workers’ compensation claims, and mediation.

Most firms set an appointment with each of their prospective clients and will provide them with insight on how this law operates. Without knowing the nuances of personal injury law, it can be very difficult for you to effectively understand the litigation process.

Most cases are handled on a contingency basis and if there is no recovery, there are no fees, although there may be costs, which personal injury lawyers like Anthony Castelli may or may not bear for the people he represents. However, thanks to his dedication and vast experience, he enjoys a high success rate which is beneficial for the injury victim.

Furthermore, due to the intricate nature of personal injury law, most people labor under an array of different misconceptions on how this area of law operates. To alleviate any misconceptions on personal injury law, there are some important aspects of personal injury law that everyone should know. These aspects are as follows:

Personal Injury Law Covers More Than Vehicle Accidents

Car accidents are one of the most common causes of personal injury. However, bodily injury law is not limited to vehicle collisions. Personal Injury actually applies to any form of physical injury or psychological trauma that occurred due to the fault or negligence of another party involved. So, if you have suffered a legally recognized form of injury due to another individual’s negligence, then you may seek legal action.

Personal Injury and Assault Are Two Separate Entities

Some people believe that personal injury and assault are the same areas of law; this is the furthest thing from the truth. Assault is a serious crime and an injury is only considered assault when it is inflicted with intent. The intent, sometimes called malice-aforethought is a legal term that describes the intention behind the crime and is the deciding factor in assault cases.

However, negligence does not require intent. Negligence is described as a failure to exercise reasonable care.

Insurance Companies Offer Nominal Settlements

When it comes to road accidents, most attorneys look for insurance. They prefer to have the issue resolved through the negligent party’s insurance company. However, insurance companies operate by producing the lowest payouts and taking in premiums and investing them.

Often, their settlements will not cover all the loss of wages and all the medical bills for the accident victim. These settlements will even offer small amounts for pain and suffering and loss of enjoyment of life. This is exactly why it is imperative that every individual who has suffered a personal injury, contacts a personal injury attorney. Most lawyers will seek negotiation first. Then the lawyer may file a lawsuit.

Often these claims get directed to Court-ordered mediation or private mediation. If that does not succeed then a trial will result. Hiring a personal injury attorney is the only way to level the playing field that will hopefully help you get a higher settlement in comparison to insurance payouts.

The Attorney You Choose Is Paramount to the Success of Your Claim

As mentioned before, personal injury is a complicated aspect of law and only a seasoned professional can effectively represent you in court. Your lawyer’s ability can significantly affect the chances of your claim being successful in Court and their skill set will influence the final payout.

Before investing in an attorney’s services, people should conduct as much research as possible regarding the lawyer’s experience, work ethic, and the relevant specialty. Consider spending time in determining who will represent you in court.

What Are RTOs and How Can You Benefit from Them?

RTOs (registered training organizations) are Australian privatized VET (vocational education and training) institutions, similar to government-ran TEFL. Due to the fact that they’re privately owned businesses, their owners see it in their best interest to meet the demands of the market. This means that they’re much quicker to adapt to educational trends in order to provide the highest quality of service. The best thing about RTO’s is the fact that they bring a series of benefits to RTO owners, attendees, the educational sector as a whole and a series of related industries. Here are several ways how.

Starting your own RTO

While, in theory, a lucrative business idea, getting the status of a registered training organization is not as easy as it may sound. You first need to be approved by ASQA (Australian Skills Quality Authority) or its local (state-based) equivalent. In order to get there, you need to structure your organization, pay initial fees, make a satisfactory curriculum, hire trained and experienced teachers, as well as deliver some results. Other than this, you need to prove that you’re properly resourced and that your motivation is to provide quality training to your attendees, not just make a profit. All of this is harder than it looks but it’s definitely worth your while.

Benefits of RTOs for businesses

Perhaps the biggest advantage that RTOs provide is the one for businesses in forms of structuring organizations, providing consistent results and preparing people for highly specialized positions. As a business owner, you might have to groom some of your employees for different positions, unless you want to outsource all except your sales and production. This is why you need collaboration with an RTO or a number of them. The best thing about his is the fact that it allows you to make your grooming process systemic, thus making your organization impeccable.

Related industries

In the introduction, we talked about the fact that RTOs, as a phenomenon, seems to help a number of industries grow. The first thing we’ve mentioned is the educational sector. Due to the fact that almost 2 million people in Australia are currently enlisted in various RTOs, it’s more than obvious that there’s a growing demand for skilled and experienced teachers and tutors. Other than this, businesses like TotalVET Training Resources, that specialize in providing learning materials for people enlisted in various RTOs, also seem to be thriving. All of this contributes to a stronger education system and leaves one with a much greater number of opportunities.

A chance for self-improvement

One advantage that RTOs have over traditional education is the fact that they provide specialized courses that revolve around applicable knowledge. They’re not there to grade you and certify you but teach you how to handle the task/field that you were interested in, to begin with. Also, they have a much more focused curriculum, which gives you an opportunity to get much more for your money’s worth. Keep in mind that this is not just an amazing opportunity for you to advance at your current job or become more skilled at it. It can also be used to prepare you for a lateral career shift, should you choose to look for a more lucrative, yet, somewhat unrelated job.

In conclusion

As you can see, regardless of the role or position that you’re in, there’s always a way in which you can benefit from the RTO. This ability to benefit individual, organizations and economy as a whole is what makes them so unique in this field. For this reason alone, the future of ROT and related industries looks quite bright from this standpoint.