LinkedIn is a fast growing professional site. It is not just an online platform to showcase your CV, by it provides its users with an avenue to build and connect with other professionals too. Many employers start the head-hunting process through LinkedIn.
Therefore, you don’t have to be looking for a job for you to need a LinkedIn account, your dream job could be out there for you. You may not need to hire a LinkedIn profile writing service, for your profile to start out if you follow the outlined tips below.
Even though more recruiters are online than job seekers, it is prudent for you to have a profile that stands out from the others. Here is how:
1. Use a Professional Profile Picture
You may not believe it, but LinkedIn is a Visual Platform. The type of image you include in your profile is of utmost importance. Use a photo that shows your face clearly and at your professional best.
It is not IG or Fb where you could be cuddling a new member of the family or a day out on vacation. The photo should also be up to date. If you post a picture of years ago and you are lucky to get an interview, the recruiter will expect to see an almost similar face.
2. Highlight Your Skills
Potential recruiters don’t have time to waste to find out what your skills are. The more specific you are with your skills, the better. The recruiter needs to be able to understand what in particular you are good at, if you are a freelancer, then, what kind of freelancing do you practice, accounting, writing, etc.?
You can hire a LinkedIn profile makeover for this if you can’t find time to do it yourself. Say something different on your Tagline that will make you stand out from the crowd. After all, the title of the job will be below your profile, always.
3. Ensure that your Summary is up to Date
Any cheap resume services will ask you for an updated CV. The same information you have on your hard copy CV should be reflected on the Summary of your online LinkedIn profile. If possible, update them both at the same time.
Write your summary using the first person, and try as much as possible not to copy paste what you have on your resume. It is a chance for you to sell yourself to a potential recruiter. Promote the skills and abilities you have acquired to any recruiter that may have an interest in you.
4. Showcase your Writing Skills
Capacity to communicate is vital to the success of any business. Using LinkedIn, you could showcase your writing skills by writing and publishing articles on your account. However, before you post the article, double check to ensure that is appropriate.
If you have a wordpress blog, you can also link it to your account. For starters, talk about the industry that you are in, what you do, etc.
5. Use Keywords in your Profile
If you use relevant keywords in your summary, skills, etc., it will make it easier for recruiters to find you. Do your research on the words related to the area you would like to specialize in, and add them throughout your profile.
When a potential recruiter searches for potential candidates using specific keywords, your chances of your profile being included in the search results, increases if you have those keywords in your profile.
However, try to include as little buzzwords as possible, in your profile. Be yourself and uniquely tell your story.
6. Add Media to Your Profile
If you have any presentations or content that you would like to include in your profile, then, do it. Adding your content or publications to your profile will help you establish yourself as an expert in a particular field. You may also be able to connect with those who have similar interests and connect with potential clients.
When you add media to your profile, using the add media button, you will be improving your information attractiveness. Add copies of awards and certificates that you have received. Add links to your portfolio and presentations you have made.
7. Be Sociable
Don’t treat LinkedIn as an online CV only, it is also a social platform. Be involved in LinkedIn Groups. These groups are avenues for you to build your network with other professionals in your industry.
Be nice to other people. Use your passion and enthusiasm to grow your professional network. It is an avenue to interact with individuals who think like you and could be going through the same challenges as you. Learn from them and share too.
When you have a profile that stands out in LinkedIn, recruiters will be able to notice you quickly. Update your information regularly. Showcase your skills through writing articles, adding slideshare presentations, etc. It is a platform for you to sell yourself to potential recruiters, maximize on it.